ekn links Builds Product,Team and Sales

Prof. Ken can help your company successfully build your product sales team for the market.
A new Coffee for the US Market
A new Coffee for the US Market

Launching a new organic coffee product into the US market. The line generated $30M in three years and was highlight as a top product for Wal-Mart and Sams.

Using Trade and Local Ads for Promo
Using Trade and Local Ads for Promo

Launching a new organic coffee product into the US market. This project included marketing and sales direction, sales team building, product sampling, in-store merchandising and management.

Developing Trade Fact Sheets
Developing Trade Fact Sheets

Launching a new organic coffee product into the US market. This project included marketing and sales direction, sales team building, product sampling, in-store merchandising and management. The line generated $30M in three years and was highlight as a top product for Wal-Mart and Sams.

A new Coffee for the US Market
A new Coffee for the US Market

Launching a new organic coffee product into the US market. The line generated $30M in three years and was highlight as a top product for Wal-Mart and Sams.

Challenge: How do we gain sales in a new market with high competition?

Issue: Great international product with strong attributes could not gain acceptance in tight market.

Solution: Develop attractive product packaging, create a trade and industry outreach and media program, developed in-store sampling and promotions, designed product stratgey and coporate direction, hired sales team to sell line.

Results: Highlighted as most innovative product, secured  orders +$30M, developed company strategy and vision.

Steet Team for Promotions.

View Additional Product Sales Videos Below.

Launch at Trade Show.