Prof. Ken can help your company successfully launch in the U.S. Market.
Challenge: How can we launch a strong brand into new U.S. Market?
Issue: Popular brand in Brazil that needed to penetrate the U.S. market and start distribution.
Solution: Revise product positioning for U.S. market, redesign product packaging and portfolio, hire local promoters, develop local office team and build web and trade related initiatives.
Results: Establish local office put on new distributors, improve product position and generate $1.5M sales in two years.
Launch at Trade Show.