In today’s fast-changing grocery industry, success depends on how well retailers understand their customers. Data-driven marketing for grocery stores helps grocers turn loyalty, kiosk, and mobile data into actionable insights that boost retention and sales. By connecting systems like CRM, loyalty programs, and mobile apps, grocers gain measurable ROI and deliver the personalized experiences shoppers expect.

Independent grocers are rethinking their weekly ads — shifting from costly print to data-driven digital circulars. As an omnichannel grocer, you can now reach real shoppers with geo-targeted, shoppable offers that track clicks, visits, and ROI in real time. Learn how to cut print costs, boost engagement, and drive more foot traffic using three proven digital strategies that deliver measurable results every week.

Independent grocers are the heart of their communities—but in 2025, loyalty requires more than a friendly smile. At the American Food & Beverage Show in Miami, I spoke with leaders from AppCard and Shopper Direct, who are equipping grocers with tools to personalize every touchpoint, from in-lane greetings to digital offers. With the right strategy, independents can boost baskets, retain shoppers, and compete with national chains.

The grocery industry is evolving faster than ever. Consumers are becoming “Trade-Off Shoppers,” making selective splurges while cutting back elsewhere. To thrive, grocers must stay agile, break down tech silos, and embrace data-driven operations. Add the power of Retail Media Networks and real AI use cases — from predictive scheduling to smarter planograms — and the path to seamless commerce becomes clear. In this episode, we explore the 3 shifts reshaping grocery today and t

The customer journey in 2025 isn’t linear—it’s omnichannel, fast, and driven by convenience. Picture a shopper searching for a pre-cooked Thanksgiving meal under $200 at the last minute. Winning brands make every step seamless: problem-based SEO, real-time inventory, photo-rich reviews, friction-free BOPIS checkout, and retention flows powered by AI. In this guide, we highlight strategies, AI tools like AnswerThePublic, Yotpo, and Mailchimp, plus case studies from Publix and

Buying groceries isn’t just about walking into a store — it’s about navigating a seamless omnichannel journey. 🛒✨ Omnichannel marketing connects apps, websites, email, and social with in-store experiences, creating one continuous customer journey. A Harvard study found shoppers using 4+ channels spend 9% more, while brands with omnichannel strategies see up to 90% higher retention. Welcome to Omnichannel Grocer — the future of grocery, delivered today.

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