Most new products don’t fail because they’re bad — they fail because they launch without a strategy. Today, 70–90% of new CPG products fail in their first year. The brands that win focus on 3 things: retailer confidence (not just packaging), omnichannel thinking (retail is a touchpoint, not the finish line), and a strong online presence to build trust before purchase. What’s the hardest part of launching today — distribution, awareness, or buy-in?