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How Data-Driven Marketing for Grocery Stores Unlocks Loyalty and Growth
In today’s fast-changing grocery industry, success depends on how well retailers understand their customers. Data-driven marketing for grocery stores helps grocers turn loyalty, kiosk, and mobile data into actionable insights that boost retention and sales. By connecting systems like CRM, loyalty programs, and mobile apps, grocers gain measurable ROI and deliver the personalized experiences shoppers expect.

Prof. Ken Ninomiya
Oct 313 min read


Omnichannel Grocery Shopping Secrets: How Stores Keep You Coming Back in 2025 🛒✨
Buying groceries isn’t just about walking into a store — it’s about navigating a seamless omnichannel journey. 🛒✨ Omnichannel marketing connects apps, websites, email, and social with in-store experiences, creating one continuous customer journey. A Harvard study found shoppers using 4+ channels spend 9% more, while brands with omnichannel strategies see up to 90% higher retention. Welcome to Omnichannel Grocer — the future of grocery, delivered today.

Prof. Ken Ninomiya
Sep 43 min read
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