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The $300K Question: Is It Time to Replace Your Printed Weekly Ad with a Weekly Digital Circular?
Independent grocers are rethinking their weekly ads — shifting from costly print to data-driven digital circulars. As an omnichannel grocer, you can now reach real shoppers with geo-targeted, shoppable offers that track clicks, visits, and ROI in real time. Learn how to cut print costs, boost engagement, and drive more foot traffic using three proven digital strategies that deliver measurable results every week.

Prof. Ken Ninomiya
Oct 163 min read


Designing Omnichannel Grocery Customer Journeys That Win in Holiday 2025
The customer journey in 2025 isn’t linear—it’s omnichannel, fast, and driven by convenience. Picture a shopper searching for a pre-cooked Thanksgiving meal under $200 at the last minute. Winning brands make every step seamless: problem-based SEO, real-time inventory, photo-rich reviews, friction-free BOPIS checkout, and retention flows powered by AI. In this guide, we highlight strategies, AI tools like AnswerThePublic, Yotpo, and Mailchimp, plus case studies from Publix and

Prof. Ken Ninomiya
Sep 56 min read


What Are the Key Elements of a Successful Advertisement?
Enhance small business ads using precise tactics, original messaging, and compelling calls to action for better results.

Prof. Ken Ninomiya
Jun 5, 20243 min read


Creating A Corporate Image
Creating a strong company image makes your business stand out and boosts its value. Using smart PR and catchy slogans is key.

Prof. Ken Ninomiya
May 6, 20242 min read


Clever Ways to Generate and Find Your Next Online Business Idea
Explore the process of generating online business ideas and uncover opportunities across various categories.

Prof. Ken Ninomiya
Mar 21, 20242 min read
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