Independent grocers are rethinking their weekly ads — shifting from costly print to data-driven digital circulars. As an omnichannel grocer, you can now reach real shoppers with geo-targeted, shoppable offers that track clicks, visits, and ROI in real time. Learn how to cut print costs, boost engagement, and drive more foot traffic using three proven digital strategies that deliver measurable results every week.

The customer journey in 2025 isn’t linear—it’s omnichannel, fast, and driven by convenience. Picture a shopper searching for a pre-cooked Thanksgiving meal under $200 at the last minute. Winning brands make every step seamless: problem-based SEO, real-time inventory, photo-rich reviews, friction-free BOPIS checkout, and retention flows powered by AI. In this guide, we highlight strategies, AI tools like AnswerThePublic, Yotpo, and Mailchimp, plus case studies from Publix and