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How Data-Driven Marketing for Grocery Stores Unlocks Loyalty and Growth
In today’s fast-changing grocery industry, success depends on how well retailers understand their customers. Data-driven marketing for grocery stores helps grocers turn loyalty, kiosk, and mobile data into actionable insights that boost retention and sales. By connecting systems like CRM, loyalty programs, and mobile apps, grocers gain measurable ROI and deliver the personalized experiences shoppers expect.

Prof. Ken Ninomiya
Oct 313 min read


The $300K Question: Is It Time to Replace Your Printed Weekly Ad with a Weekly Digital Circular?
Independent grocers are rethinking their weekly ads — shifting from costly print to data-driven digital circulars. As an omnichannel grocer, you can now reach real shoppers with geo-targeted, shoppable offers that track clicks, visits, and ROI in real time. Learn how to cut print costs, boost engagement, and drive more foot traffic using three proven digital strategies that deliver measurable results every week.

Prof. Ken Ninomiya
Oct 163 min read


Maximizing SEO on a Budget: Strategies for Link Exchanges, Content Creation, and Site Navigation
Explore budget-friendly SEO strategies: harness link exchanges, create keyword-rich content, and enhance site navigation for optimal results

Prof. Ken Ninomiya
Aug 6, 20242 min read
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