At the Alternate Beverage Show, Prof. Ken explores why new beverage brands must adopt omnichannel marketing to compete in today’s crowded market. With rising customer acquisition costs and fragmented digital channels, brands must prove demand before winning shelf space. Learn how AI, first-party data, and consistent messaging help emerging CPG brands build loyalty and long-term growth.

Tap into the opportunities offered by eBay stores: assess advantages, evaluate expenses, and make well-informed choices to optimize earnings